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About The Company

Learn more about the company's philosophies and who they really are behind the beads.

Our Responsibility

At Trollbeads, we believe in two things; operating from our hearts and maintaining a social responsibility. These values are essential factors for us when running a global business.


Coin_a Member of Responsible Jewelry Council

In 2010 Trollbeads became a member of The Responsible Jewellery Council.The council is an international non-profit organization established to reinforce consumer confidence in the jewelry industry by advocating responsible business practices throughout the diamond and gold jewelry supply chain.

As a member of RJC, Trollbeads is committed to promote responsibility, ethics, human rights, social and environmental practices in a transparent and accountable manner, throughout the jewelry industry from the mine to the retailers. Our commitment aims at reinforcing consumer and stakeholder confidence in jewelry products.


The Troll coin is one of our empowerment beads. It is used for charity projects around the world.

The scope of the Code of Practices embraces:

Business Ethics: - upholding ethical business practices.

Human Rights and Social Performance: - upholding fundamental human rights, treating workers and communities fairly and with respect, encouraging a diverse workforce, and provision of a safe working environment.

Environmental Performance: - promoting efficient use of resources and energy, protecting biodiversity and reducing and preventing pollution.

Management Systems: - compliance with applicable law, assessing impacts and benefits, establishing policy, and managing business risks including contractors, suppliers and partners.



Social commitment

Aside from being part of The Responsible Jewelry Council, Trollbeads also supports charity purposes all over the world. Donations include the following:

Lise Aagaard, together with an organization called Tibet Charity, developed the Tibet Beads project in 2005 to give unemployed Tibetan refugees in India an opportunity to learn new skills and earn an income.

Lise Aagaard coached a group of twelve people and their leader (who was appointed by the Dalai Lama himself) in all aspects of running a jewelry business, including design, bead production, and marketing. Lise Aagaard also provided financial backing for the project. Tibet Beads is now managed by the Tibetan Unemployment Cooperative Society and employs 17 people. The group sells their glass beads and jewelry from a shop on the main street of Dharamsala, India. A similar project has since been set up in Africa.

As a brand Trollbeads has also supported the fight against cancer as well as made worldwide fundraising initiatives when nature has struck.


Trollbeads has helped a group of Tibetan refugees to start a jewellery production in Dharamsala, India.


The Tibetan refugees and their families in Dharamsala are now supporting themselves by producing glass bead.


"My wish is that the charity projects we choose are as varied as possible. For everthing we do, is all about the people."
- Lise Aagaard


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